Betting on Quality UK company Bluesquare Ltd. does not want to take any chances on the quality of its applications. It sticks with SQS Game Testing’s services for testing all its Internet applications.

Background

Blue Square is one of the largest interactive betting companies in the UK. It has expanded from being a traditional bookmaker when it was founded in 1999 to offering customers a multitude of gaming applications from the card and table games affiliated with casinos to wagers on televised talent shows, award shows and elections. It continually strives to expand its product range, and clients can play online, on mobile phones, through interactive TVs and even with traditional phones. It is part of Rank Interactive Gaming, which has a total of 750,000 customers.

The Challenge

Blue Square wants to make it easy and fun for its customers to gamble, but does not want to take any chances on the quality of its applications. The company needed someone to ensure the applications adhere to its expectations for high reliability and quality. It also needed to make sure that its efforts to comply with the varying regulatory frameworks, both in its native UK and around the world, were not harming the functionality of its site. In fact, Blue Square’s systems sometimes deny potential customers in certain countries from even seeing games that might be illegal in their area. Blue Square often relies on external compliance and payment companies so it also has to have confidence that the applications from those third-party services work properly at bluesq.com.

The Solution

The initial cost benefits of offshoring are obvious, but companies like Blue Square stick with SQS’s services abroad because of the quality and dependability of the testing. SQS is responsible for testing all of Blue Square’s Internet applications. The customer relies on SQS’s offshoring centre in India because it has had the technology, expertise and staff to test Blue Square’s applications from the start of the relationship. In India, SQS relies on tools such as Hewlett-Packard’s Quality Center or SQS’s own SQS-TEST®/Professional in order to automate the overall testing process. The as-need basis on which Blue Square and SQS work also extends to invoicing – on smaller jobs SQS and Blue Square agree on fixed prices when there is a clearly defined scope, but larger jobs can be billed by the actual time and materials used.

The Benefits

• A fast, transparent testing process
• SQS consultants can be reached by telephone most of the day
• Services are provided in English
• Independent, specialised testing service providers guarantee high quality of results and cost efficiency
• Services are scalable, flexible and adaptable as required